Facing declining health and a host of medical issues, Aarushi decided to change her lifestyle and moved to the family's farm in District Raigad. It is 4 hours drive from Mumbai. The clean air, natural groundwater, serene environment, and organically grown food at the farm led to a massive improvement in her health.
She decided to work on the farm that allowed her to offer farm produce in its purest form to family, friends and our patrons. Managing a farm, producing low-quantity, high-quality organic food, the same food she and her family themselves consume, was a challenge that she took up because of her passion for good, clean unadulterated food. Basic requirement of life.
While planting the trees and crops, she was often told that using fertilizers and pesticides would increase the plant yields by 10x. However, fighting against convention and trying to grow everything organically, she found answers, among other things, in Vrikshya-Ayurveda.
Combining the knowledge wresting with the locals at the farm worker level and the agriculture & horticulture experts, she was able to capture the entire process of production and processing using traditional Indian agriculture practices. Grinding turmeric on stone, in order to preserve natural nutrients and flavour and the importance of pollination to get the output, especially for Mango, are the kind of insights that she continues to discover. It is a process of discovery. So much to discover.
It is a joy to care for the trees, especially the young trees are like your babies, which will survive beyond our lifetimes. Trees require very little care and offer so much other than their beauty.
She believes in providing quality first and foremost and sees that as the unique selling point. Work that allows her to offer farm produce in its purest form to all our patrons which is so hard to find.
Compared to other organic food companies, who carry organic "aggregator" certificates but not organic "grower" or "processor" certificates, Heathy Family Organics is in the
process of getting our Indian organic grower and processor certifications.
As is ascertainable, Healthy Family Organics grows and processes all the produce on its farms. To ensure quality, there is no outsourcing or aggregation, and at no stage is Healthy Family Organics involving any other farm or farmer.
The farms are located within the Western Ghats, on the coast of the Arabian Sea. Western Ghats are notified as a UNESCO world heritage site, thereby ensuring minimal construction, infrastructure, and pollution. (https://whc.unesco.org/en/list/1342)
Every season brings with it a new set of challenges. It’s a journey that she truly enjoys, living and working on the farm, discovering so many aspects of Mother Earth.